Sales and Marketing
Focus on Preferred Customer Segments
Good sales and marketing practices are all about making the right decisions at the right time. And in order to make better business decisions, you need to stay focused and be in control of all marketing and sales efforts. Sales and Marketing gives you complete and accurate information so you can focus your interactions on preferred customer segments. You are empowered to:

	Increase your productivity.
	Sharpen your competitive edge.
	Grow your business.

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Access Accurate Information
Your employees can access important information about previous sales and marketing campaigns and future opportunities. Within moments you have the answers to such questions as, “When did I last contact Company A?” or “When did Contact B last order?”

Identify Key Accounts
When you have real-time, accurate information on all your contacts, you can make better decisions. You know which accounts need your immediate attention and which accounts can wait. You can even classify customers based on the interrelation or more criteria – specified by you. Your contact and financial information is always accurate, and you can make strategic decisions promptly.

Overview Past and Future Activities
Sales and Marketing helps your sales staff keep track of and structure sales cycles. You can access exact sales information on each contact at the touch of a button. You gain a clear picture of what is pending in your sales pipeline, and you can adjust your planning accordingly.

Automate Routine Tasks
Not only do your employees provide quality service during every business interaction, they also become more effective because time-consuming processes are automated. You might consider using the automatic update of customers and activities between Sales and Marketing and Microsoft^® Outlook^®.

Plan More Effectively
You improve the hit rate on your sales and marketing campaigns through effective planning. Sales and Marketing keeps you well informed with real-time, accurate information that’s readily accessible. You don’t even have to know the exact customer name to retrieve more information on, for example, an opportunity.

Measure Results
You can also measure the overall results of your campaigns. You know how successful a particular campaign has been, and you can assess your overall company performance.

Understand Your Business
When you have a clear overview of your contact information, you can analyze and understand future demand, and plan accordingly. You can measure the success of your campaigns, and you have the insight you need to identify specific segments and opportunities.

Keep Customers Loyal
Holding on to an existing customer is a lot cheaper than attracting a new one. If you don’t keep your customers 100% satisfied, you risk them taking their business elsewhere. Your customers expect a positive, consistent experience.

Personalize Relationships
Sales and Marketing enables you to identify specific segments in your contact database. You can personalize your approach to contacts – in any language you choose – and concentrate on one-to-one marketing. For example, you can select a particular group of contacts for a sales campaign based on past buying behavior.

Make Every Employee a Customer Expert
With Sales and Marketing, you can provide superior service during every customer interaction. Your employees always have access to accurate and detailed information on every contact – even e-mails sent between an employee and a contact can be logged in Sales and Marketing, enabling knowledge sharing between employees. Each employee becomes an expert on each and every contact, and you provide your customers with a better level of service – time after time.

For more information on how Microsoft Dynamics Navision can revolutionize your business , please use our online contact form by clicking here.